SPSS SumIT 2003 Features OMNI Consulting Group Economist Frank J. Bernhard

Justifying the investment in market research applications just got clearer

Davis, CA - September 15, 2003 – Market research investments continue to climb steadily as the information economy learns to harness the power of predictive analytics and mine enterprise intelligence within CRM applications. At the upcoming SPSS SumIT 2003, a biannual symposium featuring today’s leading authorities on the discipline of market research, OMNI Consulting Group technology economist and managing principal Frank J. Bernhard will present a general audience session on the economic benefits extolled by the latest technologies delivering customer relationship data to the desktop.

“With billions of dollars invested heavily in CRM technologies over the past decade, the enterprise is finally at a point of maturity where the payoff is coming to fruition, and predictive analytics is quickly moving to the foreground of IT priorities” said Frank J. Bernhard, featured speaker and managing principal of the supply chain and telecommunications portfolio at OMNI Consulting Group. “The key to leveraging data is now a function of predicting behavioral economic patterns and applying a strategy that absorbs such analytical methods.”

Predictive analytics and ad hoc analysis of customer relationship data are gaining momentum within the CIO community because of the apparent impact on bottom-line enhancement of sales and operational efficiency. From marketing organizations to engineering groups, companies of all sizes have begun to realize the simplistic ease of use and efficacy of exporting choice information to aide in everyday decision-making processes. Desktop research applications eliminate the previous barriers of statistical know-how by empowering novice users in their quest for informative relationship modeling and predictable forecast tools.

SumIT 2003 is being held this year in Montréal, Canada, beginning on Sunday, October 19 and concluding on Wednesday, October 22. Showcasing the latest applications and thought leaders in market research, the conference offers various educational tracks that cater to executives and practitioners alike. More information regarding the event and its program can be found by visiting the SumIT 2003 website, http://www.spss.com/spssmr/sumit/

For more information on our research, or to speak with members of the firm’s various practice units, please contact Nicole Thompson by telephone at (530) 750-5199 or via email at nthompson@ocg-us.com.

About SPSS MR

A division of SPSS Inc. (Nasdaq: SPSS), SPSS MR is the world's foremost provider of strategic solutions that drive market research. A commitment to serving market and survey researchers for almost 30 years has established SPSS MR as the de facto industry standard, streamlining and increasing productivity throughout every phase of the research process. Adept in delivering customizable solutions based around our open, extensible technology platform, SPSS MR resources provide the flexibility and agility needed to seize market opportunity and facilitate business growth. For more information, please visit www.spssmr.com

About OMNI Consulting Group LLP

Founded in 1989, OMNI Consulting Group LLP is the premiere source for empirical knowledge behind today's fast moving technology marketplace. With an impressive global network of economists and research practitioners, the firm serves many of the world's largest technology organizations and offers an unbiased approach of quantitative standards to address client-focused initiatives. OMNI Consulting Group fosters the understanding of market dynamics through an application of econometric solutions in a wide array of advisory and market research functions. Practice units within the firm concentrate on merger and acquisition support, technology audit and assurance, and intellectual asset valuation.

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